RESOURCES FOR ARTISTS
SALT LAKE AREA
Professional Development Resources PDF (Downloadable Link)
Created by Michael Christensen at the Utah Arts Alliance. If you’d like to add a resource, you can email him at michael@utaharts.org
DSU Business of Art
Annual weekend conference held in Southern Utah every Fall with one goal: to help your art business thrive.
Current listing of rules for submitting to SLC Galleries by the Utah Arts Alliance
Kelsey Lauren Photography
Digital art reproduction
Starting at $20/image, $50 sitting fee (per session)
High resolution captures - official photographer of Draper Fine Art
Photographed in your home or studio to avoid unnecessary transportation of artwork
Experienced in glossy, hard-to-photograph art (including resin and metal leaf)
ONLINE RESOURCES
Call for Entries (C4E)
A searchable online guide divided into art and photography sections to help artists and photographers find art calls and art opportunities. C4E encourages organizations to list events in C4E that focus on promoting work and advancing participants’ careers.
Zapplication
Database of art fairs and festivals across the USA. Search, apply, and keep tabs on applications at this one-stop festival site. Free to use, it is the main database used by festivals to send out calls for vendors, and collect applications. I highly recommend signing up for their emails and watching for shows you’ve never heard of before.
Sunshine Artist
Online listing of the 200 best art festivals and craft fairs in the USA, ranked annually according to votes from working artists. This is a membership service, though the top 20 in each category are released to the public for free.
Art Fair Essentials by Crista Cloutier
Created by Crista Cloutier, creator of The Working Artist, Art Fair Essentials is an online class that teaches everything to know about selling at art festivals and fairs, from your city art festival all the way up to big-city white wall fairs that draw collectors from across the globe.
Art Business Academy by Jason Horejs
By Jason Horejs, son of artist John Horejs, owner/founder of Xanadu Gallery in Scottsdale, AZ, and author of 2 of my favorite books for artists, “Starving to Successful” and “How to Sell Your Art”, this is a 32-lesson course on getting into galleries. The quality of information, individual feedback, and overall improvement you’ll see from implementing this course cannot be understated.
CANDYclub with Katrina Berg
A successful Utah artist and businesswoman, Katrina guides you through taking your art business from a disorganized distant dream to a moving, thriving creation. This is a mentor program designed for female artists who want to make their hobby a business. Katrina is a resource both for those who are striving for gallery representation as well as to sell their work individually.
BOOKS
I’d Rather be in the Studio - Alyson Stanfield
Comprehensive marketing strategy and promotional skills, made for the artist. Rather than listen to any more whining and complaining, Stanfield took the top eight excuses and built a how-to book to counter each one. Available in hardcopy and kindle. I have worked with Alyson directly in the past, and highly recommend her and her services.
Art Money Work - Maria Brophy
Known for her licensing, contract, and partnership experience, this book is packed full of unusual business advice from the wife and agent to Drew Brophy, the world’s leading surfboard artist. Available in hardcopy, kindle, and audible.
How to Sell Art - J. Jason Horejs
Solid art sales technique from a successful gallery owner, who sells art every day. Available in hardcopy and kindle.
“Starving” to Successful - J. Jason Horejs
How to approach galleries successfully, written by a gallery owner, and son of a professional artist. Available in hardcopy and kindle.
The Profitable Artist - NYFA
NYFA Handbook for their art business boot camps. Incredible resource with a full view of what it takes to run a business, from building a brand to the legal aspect of the art business. This book reads like a textbook, and is not for the faint of heart.
Crucial Conversations - Patterson, Grenny, McMillan, and Switzler
Immensely helpful in approaching business transactions, and in learning to handle critique. Available in hard copy, kindle, and audible